Project Overview

This project involved creating immersive media art and large-scale projection mapping for the "Fit & Max" zone at the LG Electronics pavilion during KES 2025 (Korea Electronics Show). The objective was to transcend traditional product displays by visualizing the concept of "spatial expansion" and "smart lifestyle," creating a cohesive and artistic environment for the brand's latest appliances.

My Role & Approach

I led the overall visual direction and motion graphic production for three key areas of the exhibition:

1. Main Pavilion Projection Mapping: I designed the main visual theme focusing on "Infinite Expansion," using dynamic motion graphics to turn the booth into an immersive art space.

2. Floor Motion Graphics: I created floor visuals that organically connected with the wall mapping, ensuring a seamless and engulfing experience for visitors as they stepped into the zone.

3. Whisen Air Conditioner Installation: For the AC display section, I developed backdrop visuals that abstractly visualized the flow of clean air and AI-controlled wind, intuitively highlighting the product's core features through art.

Design Outcome

The project successfully merged LG's technological leadership with artistic sensibility, leaving a strong impression on visitors. By transforming a static exhibition space into a dynamic, multi-dimensional experience, the visuals effectively communicated LG's message of innovation and elevated the overall brand value.